AI in Marketing: A practical and tested process to successfully implement Artificial Intelligence
AI in Marketing: A practical and tested process to successfully implement Artificial Intelligence
Artificial Intelligence (AI) and Large Language Models (LLM) are becoming part of our daily work life, including marketing. Whether it’s ChatGPT, Google Bard, Microsoft Copilot, Midjourney, or DALL-E, AI technology offers clear added value for your business processes and is an important step towards greater efficiency, personalization and overall better results. With marketing automation and an increase in efficiency, AI won’t just become another digital marketing channel in the future, instead it will transform all business processes.
Executives estimate that over 40% of their workforce will require retraining in the next three years due to AI and automation. Utilizing Artificial Intelligence in a practical way becomes a necessity for companies to remain competitive.
But how do you find the right software which is actually useful for your goals and suitable to your marketing and advertising criteria among the increasing amount of new tools? How do you manage to keep track of relevant and tested methods amidst this rapid development?
Introducing FraMar for AI powered Marketing
Our Framework is a holistic overview helping you to integrate the most suitable tools to your specific goals and scale marketing processes more effectively. FraMar combines our 15+ years of experience in digital marketing and advertising with our practical knowledge and numerous tests of generative AI.
What is FraMar?
A practical foundation for working with Artificial Intelligence in digital marketing.
A guideline for selecting the right marketing use cases, AI tools, and methods.
A blueprint for the development of AI driven marketing processes and a trained workforce.
An active community to take part in the transformation of digital marketing with AI.
How to use our AI marketing map?
Whether you and your company are just starting out with AI in your marketing and advertising tasks, use tools like ChatGPT extensively for your campaigns, or already train your own AI chatbots or even LLMs, our strategic approach can be applied to any level of experience and to different business models.
1. Simple Overview
The process landscape of FraMar provides an easy to understand overview of the key marketing use cases currently suitable for the application of AI technology. With a simple structure, it can be adapted to your goals, criteria, and processes. The selected use cases are based on numerous tests and our experience with Artificial Intelligence in marketing.
2. AI Software Landscape
The second overview represents the AI software landscape. It assists your company in selecting the best AI tools for digital marketing. Depending on the use case, we recommend different software, each with their own unique features, advantages, and disadvantages. For example, if you’re an Ecommerce company we recommend specialized tools for product image generation. Due to a dynamically changing landscape, we test a large number of new software and update FraMar when necessary.
3. Flexible structure
Regardless of marketing department or level of expertise, you and your team can tailor the framework to your needs.
- Starting out with AI and require a practical approach to text generation for email marketing? Begin with processes like content generation and optimization.
- Your focus is more on AI image generation? The framework helps you create AI-generated mood and branding images.
- Or is your team already looking for advanced methods to transform and scale processes with AI? We assist you in implementing different APIs to connect your existing marketing software with AI, or in creating customized AI chatbots.
Our AI Marketing and Advertising Services
1. Goal evaluation
We first analyze your goals and requirements to successfully implement AI. Using our framework we create a tailored and practical strategy specifically to your business needs. As part of our holistic consulting we also include the important topics of AI Data Privacy and Ethics compliance in our recommendations.
2. Opportunity and risk analysis
We carefully analyze the potential and challenges of AI in your marketing and advertising campaigns to find the most suitable use cases for the best AI solutions.
3. Workshops & Training
Our practical workshops and training courses provide you and your team with the necessary and practical know-how to effectively use AI tools and methods in your daily marketing tasks.
4. Selecting the right AI Tools
At FraMar, we actively assist your team in selecting AI tools which move the needle on a daily basis. For example, if you focus on copywriting, we help you maximize ChatGPT with GPT-4, if you benefit from image generation we recommend AI tools like Midjourney, Stable Diffusion, DALL-E 3 or Adobe Firefly 2.
5. Prompt Engineering
The art of asking the right questions is essential in the age of ChatGPT. Based on our experience, we assist you in developing the right prompts to maximize outputs, ensuring they are aligned with your requirements. This includes text outputs for SEO and content, email and newsletter marketing, ad and social copy, or image and video outputs for social media as well as advanced data analysis for AI driven market research and evaluating compaign performance.
6. Automation & Individualization
We help your company with automating and scaling AI processes as well as with creating and deploying company individual AI chatbots, such as OpenAI’s „Custom GPTs.“ Connecting APIs and Google App Scripts to have your existing software effectively communicate with your AI software are an important part of a scalable marketing automation strategy.
AnalyticaA x FraMar
We believe that Artificial Intelligence fundamentally changes digital marketing, presenting immense opportunities but also significant challenges. With our four-step approach, combining AnalyticaA’s experience with FraMar’s innovation, we want to help shape this future.
1. The (End) Customer at the Center
Despite all the innovations in Artificial Intelligence, marketing still revolves around the customer as a human being. Due to the heavy technologization, many companies and marketing strategies lose this focus. We continue to put the customer in the center when assisting with AI marketing implementation.
2. Collaboration without Boundaries
Open Source – We aim to be the „Hugging Face“ of Digital Marketing with AI.
We want to democratize the use of AI for businesses of all types, teams, and professionals. Promoting active exchange on AI tools and methods without restrictions as part of a global community.
3. Creative Performance
Choosing between either a creative or a performance oriented strategy is outdated. By leveraging AI and our experience in performance marketing, we combine creative work with data-driven, measurable success.
4. Innovation and Expertise
Due to the rapid development finding AI tools and methods that make a measurable difference has never been as challenging as it is now. We use our marketing expertise and AI experience to identify which software is practical and currently helpful.
AI in focus: Consulting & Workshops with FraMar
WHAT SETS US APART
- Individual consultation: Tailored AI solutions for marketing and advertising by experienced experts.
- Actionable recommendations: Translating AI jargon into clear steb by step measures.
- Successful Growth: To accelerate your growth, we systematically deploy the most suitable AI technologies.
- B2C & B2B Expertise: FraMar is built based on our many years of experience across various industries and markets.
- Continuous training: Our Team is staying up-to-date with AI technology for optimal results.
- Flexible offers: Solutions for different budgets without compromising results
Questions?
WE ARE HERE TO ASSIST YOU
We sought a strategy & performance agency with technological expertise for our B2B SaaS app with 20 million downloads. The goal is to position ourselves internationally, especially on the U.S. market, with profitable target groups and to increase our paid subscriptions. We are pleased to have found this agency as a sparring partner. In particular, we would like to emphasize the very positive, proactive, analytical, and strategic approach. Thanks to AnalyticaA as a partner, we achieved 100 % new subscriber growth year-on-year and made the performance management of the channels (PPC, SEO, Social, Apple Ads …) in particular more scalable.
The collaboration with AnalyticaA’s performance team continues to yield significant increases in our performance marketing KPIs. The agency enables us to accelerate our growth in joint projects with global players in digital marketing. AnalyticaA also provides us with ongoing advice on complex issues and always on a high technical level. The cooperation was structured from the beginning, personally very pleasant and always characterized by mutual trust.
